New Zealand tourism is facing a “tidal surge” from overseas visitors, according to a new report.
In a report released on Monday, Tourism New Zealand said there was a 50 per cent increase in overseas visitors in the past six months, driven largely by a new wave of competition from the likes of the US and UK.
“There is a lot of competition going on, from a number of different countries,” Tourism New York’s Tourism Director, Robert D. Smith, told the New York Times.
“It’s going to be a challenge, because it’s not just one company.
You’ve got the American market, you’ve got some of the European markets, and you’ve also got some countries in Asia, Africa and the Middle East.”
You’re going to have to adapt to all of that.
“In a statement, Tourism NZ said the “tourism” sector had been hit by a “massive” wave of overseas visitors who were looking for more choices and fewer restrictions.”
We have seen a surge in demand for our products and services, and the new wave has been driven by the US, UK, Japan, and China, which are competing with us for a bigger share of the tourism market,” Tourism NZ chief executive Richard Tynan said.”
With the new waves of competition coming in, we will need to take additional measures to keep our business in check.
“New Zealand’s population is about 50 million and a third of the country is overseas.”
The growth of these competing forces is creating a huge market opportunity for us,” Mr Tynas statement continued.”
This wave of new competition is going to take a toll on our industry, which is a challenge for us as we try to keep up with the growth.
“The Tourism New Report found the number of tourists visiting New Zealand rose from an average of 3,500 in 2016 to an average 4,000 in 2017.
It said the number visiting the country from abroad rose from 4.1 million in 2016, to 5.2 million in 2017, and then to 6.3 million in 2018.
It also found there was an increase in the number from Australia and South America to New Zealand from 2.5 million to 2.8 million.
It found the average cost of a visit from New Zealand was $180.
New Zealanders are a key part of tourism’s business and tourism is an important part of New Zealanders’ livelihoods.
However, the report found the industry had also been hit from the “lack of quality tourism experiences” as a result of the “widespread use of high-cost, high-service tourism products and the resulting lower quality of services”.”
This has led to a significant decrease in quality and a lack of confidence in the quality of the services we provide,” Mr Smith said.
Tourism NZ said in 2017 New Zealand ranked third out of all countries in the world in the percentage of visitors who rated it as one of their favourite places to visit.”
New Zealand is in the top three in terms of quality of service and quality of tourism experiences, and is consistently ranked as the third most enjoyable destination in the Asia-Pacific region,” the report said.
But Mr Smith warned that while the new competition was causing a “huge opportunity for our industry” there were some lessons to be learned from other countries.”
One of the lessons that we have learnt is that it’s important that our business is based on trust, on the experience that we provide.
That’s not something that is going away.
“Topics:business-economics-and-finance,tourist-industry,travel-and -performances,tours,travelers,new-zealand,australiaMore stories from New South Wales