Kerala is a tourist hotspot with tourism reaching its highest level in more than a decade, with tourist arrivals up by 23 per cent in 2017.

The Tourism Corporation of India (TCI) said that in the past year, the state has recorded more than 30,000 arrivals of over 1 million tourists, up from 13,500 arrivals in the previous year.

The number of international arrivals rose by more than 7,000 per cent to 11.78 million.

The State Tourism Authority (STA) said in a statement that the latest data shows that Kerala is the country’s most popular destination for international visitors.

The annual tourism turnover reached Rs 3,965 crore in the year to April 2018.

Kerala is one of the top five destinations for foreign tourists.

The state’s tourism industry has also seen a surge in the last two years.

Last year, tourism in the state witnessed a 15 per cent jump in arrivals, as compared to the previous one.

The tourist arrivals for the year 2017 have surpassed that of the previous years, with the year’s figures surpassing the previous peak year of 2015 by more then 30 per cent.

Last year, Kerala’s annual tourist arrivals were up by more that 10 per cent compared to 2016.

The Kerala Tourism Board has been working on the theme of ‘Lifelong Experience’ since 2015 and is expected to launch a tourism theme in 2017 that will highlight the state’s history.

The theme of “Lifeline” will be one of three to be launched in the next three years, which is expected as a way to showcase the state as a tourist destination.